Send us a message
Facebook
  • Home
  • Gallery 2
  • Shop Today
  • Gallery
  • Writers
  • REQUIEM to The LEGENDS
  • Contact Us
“A TRIBUTE TO THE PAST - A CELEBRATION TO THE PRESENT - A COMMITMENT TO THE FUTURE"

Requiem to The Legends of the Latin Music – R.I.P.

klavelatina sends our most heartfelt condolences to The Masters' family and friends, and we honor them forever. They will be greatly missed. God Bless Them.

Singer, Composer, and Guitarist

  • George Jones
  • September 12, 1931, Saratoga, TX – April 26, 2013, Nashville, TN

Singer, Composer, and Guitarist

  • Richie Havens
  • January 21, 1941, Brooklyn, NY – April 22, 2013, Jersey City, NJ

Singer and Actress

  • Sarita Montiel
  • March 10, 1928, Spain – April 8, 2013, Spain

Pianist, Composer, Arranger, and Bandleader

  • Bebo Valdes
  • October 9, 1918, Quivican, Cuba – March 22, 2013, Stockholm, Sweden

Mr. Timbal

  • Edgardo "Paleco" Morales
  • March 15, 1955, Ponce, PR – March 19, 2013, Texas

Master – Congas and Percussion

  • Daniel Ponce
  • 1953 Cuba – 2013 Miami

Singer, Composer, and Sonero

  • El Gran Fellove
  • October 7, 1923, Cuba – February 15, 2013, Mexico

Singer and Composer

  • Mariano Civico
  • September 17, 1951, Ponce, PR – February 21, 2013, Madrid, Spain

Jazz Trumpet Player

  • Donald Byrd
  • December 9, 1932, Detroit, MI – February 4, 2013, Dover, DE

Singer – Sin Negro No Hay Guaguanco

  • Luisito Ayala
  • February 10, 1952, Santurce, PR – December 8, 2012, NY

Jazz Pianist and Composer

  • Dave Brubeck
  • December 6, 1920, San Francisco, CA – December 5, 2012, Norwalk, CT

Singer and Percussionist

  • Sammy Ayala
  • February 17, 1933, Santurce, PR – November 21, 2012, San Juan, PR

The Mr. Trumpet

  • Chaparro
  • 1927 Venezuela – 2012 USA

Pianist, Composer, Promoter, and Bandleader

  • Jose Curbelo
  • February 18, 1917, Havana, Cuba – September 21, 2012, Miami

Pianist, Composer, Arranger & Bandleader

  • Pucho Lopez
  • Sept 23 1956 Placetas, CUBA - Sept 15 2012 Santa Clara, CUBA

Singer, Composer, and Bandleader/Gruponiche

  • Jairo Varela
  • December 9, 1949, Chocó, Colombia – August 8, 2012 Cali, Colombia

King of the Cuatro and Tres Player

  • Yomo Toro
  • July 26, 1933, Guanica, PR – June 30, 2012, NY

Salsa Singer

  • Junior " Hommy " Gonzalez
  • May 7, 1949, PR – May 10, 2012, PR

Congas – "Eltumbador de la Sonrisa Amplia

  • Manuel Labarrera
  • 19 – 2012 – "Integrante de Los Van Van"

Singer and Timbales – El Hijo De Teresa

  • Jimmy Sabater Sr.
  • April 11, 1936, NY – Feb 8, 2012, NY

Singer and Composer-Colombian Salsa

  • Joe Arroyo
  • November 1, 1955, Cartagena – July 26, 2011, Barranquilla

Singer/Flamenco

  • Enrique Morente
  • December 25, 1942, Granada – July 11, 2011, Madrid

Singer/Folklore

  • Facundo Cabral
  • May 22, 1937, Argentina – July 09, 2011, Guatemala

Master/Afro-Cuban Dancer

  • Felix "Pupy" Insua
  • Habana, Cuba 1948 – NYC, June 02, 2011

Singer

  • Santiago "Santi" Ceron
  • July 25, 1940, RD – May 10, 2011, NY

Singer and Composer

  • Axel Martinez
  • February 24, 1938, PR – January 29, 2011, PR

Singer/Congas

  • Eugenio "Totico" Arango
  • June 2, 1934, Cuba – January 21, 2011, NY

La Reina Del Bolero

  • Olga Guillot
  • October 9, 1922, Cuba – July 12, 2010, FL

Golden-Salsa Era Singer – Lebron Brothers

  • Pablo Lebron
  • June 30, 1936, Aguadilla, PR – July 13, 2010, NY

Clarinet/Sax Player

  • Paulo Moura
  • July 15, 1932, Brazil – July 10, 2010

Cuban Flute/Sax Player

  • Yoel Terry Cabrera
  • January 25, 1970, Cuba – April 10, 2010, Finlandia

Afrocuban Jazz Singer

  • Graciela
  • August 23, 1915, La Habana, Cuba – April 7, 2010 – Manhattan, NY

El Rumbero Mayor

  • Mike Collazo
  • 1935 – March 1, 2010, NYC

La Voz Del Folklore Latinoamericano

  • Mercedes Sosa
  • July 9, 1935, Argentina – October 4, 2009, Argentina

Los Timbales De La Salsa Dura

  • Manny Oquendo
  • January 1, 1931 – March 25, 2009

Promotor Musical Rmm-Tropijazz

  • Ralph Mercado
  • September 29, 1941 – March 10, 2009

The Father of New York Boogaloo

  • Joe Cuba
  • NYC 1931 – NJ, February 15, 2009

Orlando "Cachaito" Lopez

  • Havana, Cuba, February 2, 1933 – Cuba, February 9, 2009

The Master of Rumba and Folcloric Cuban Music

  • Orlando "Puntilla" Rios
  • December 26, 1947, Cuba – August 12, 2008, NYC

Maestro Del Bajo

  • Israel "Cachao" Lopez (Cuba)
  • September 14, 1918, Habana, Cuba – March 22, 2008 Miami, FL

The King of the Congas

  • Tata Güines (Cuba)
  • July 15, 1930 – February 04, 2008

El Padrino De Las Congas

  • Carlos "Patato" Valdes
  • November 4, 1926 – December 4, 2007

El Comandante

  • Mario Rivera
  • Santo Domingo, República Dominicana, 1939 – New York, Agosto 10, 2007

El Cantante Errante

  • Tito Gomez
  • April 9, 1948, Juana Díaz, PR – June 12, 2007, Cali, Colombia

Charles Donald Alias

  • Don Alias
  • December 25, 1939 – March 29, 2006

El Manos Duras

  • Ray Barretto
  • April 29, 1929, Brooklyn, NY – February 17, 2006, Hackensack, NJ

El Cantante Del Amor

  • Vitin Aviles
  • September 30, 1924, Mayagüez, PR – January 1, 2004, Manhattan, NY

El Compositor Mas Prolifico De La Salsa

  • Catalino Tite Curet Alonso
  • February 12, 1926, Guayama, PR – August 5, 2003, Baltimore, MA

Francisco Angel Bastar

  • Kako
  • June 21, 1936, San Juan, PR – July 29, 1994

The Queen of Latin Soul-La Yiyiyi

  • La Lupe
  • December 23, 1939, Santiago, Cuba – February 29, 1992, Bronx, NY

REQUIEM to The LEGENDS of Latin Music - R.I.P

klavelatina send our most heartfelt condolences to The Masters' family and friends, and we honor them FOREVER. They will be greatly missed. God Bless Them.
  • Abelardo Barroso (Sept 21 1905-Sept 27 1972)
  • Aldemaro Romero (March 12 1928 Venezuela-Sept 15 2007)
  • Alexis Escobar ( -Jan 27 2010 Ven) (Flute Player to many groups of Venezuela)
  • Alfredo Abreu Hernandez-Fundador del Grupo Los Papines de Cuba (-Oct 28 2001)
  • Alfredo Padilla (Jan 03 1946- Dec 18 2008)
  • Alfredo Rodriguez (1936 Habana,Cuba-Oct 03 2005Paris,France)
  • Anibal Vazquez(Host and Dancer)
  • Antar Dali(Composer)
  • Antonio Machin (Feb 11 1903 Cuba-Ag 04 1977 Spain)
  • Antonio "Ñico" Rojas (Ag 03 1921-Nov 22 2008)
  • Antonio "Tato" Santaella(Bass of Sonora Ponceña (?-Jul 1989)
  • Armando Orefiche (1911-2000)
  • Armando Sanchez (Director of Group SON DE LA LOMA)
  • Arsenio Rodriguez-Ignacio Arsenio Travieso Scull (Ag 31 1911-Dic 31 1970)
  • Barbarito Diez"La Voz del Danzon" (Dec 04 1909-May 06 1995)
  • Barry Rodgers-Barron W. Rodgers (May 22 1935Bronx,NY-April 18 1991Manhattan,NY)
  • Bebo More (Beny's Son-March 22 2007)
  • Belisario Lopez (Oct 07 1913Cuba-Nov 19 1969New York)
  • Beny More-Bartolome Maximiliano More "El Barbaro del Ritmo" (Ag 24 1919-Feb 16 1963)
  • Bienvenido Granda-B. Rosendo Granda Aguilera (Ag 30 1915Cuba-July 09 1983 Mexico)
  • Bienvenido Julian Gutierrez (March 22 1900-Dec 10 1966)
  • Bobby Capó-Félix Manuel Rodríguez Capó (Jan 01 1922-Dec 18 1989)
  • Bobby Collazo-Roberto Collazo Peña (Nov 22 1916 Cuba-Nov 09 1989NY)
  • Bobby Pauneto
  • Bobby Rodriguez (1950-2003)
  • Bola De Nieve-Ignacio Villa (Sept 11 1911Cuba-Oct 02 1971 Mexico)
  • Cal Tjader-Callen Radcliffe tJader,Jr. (July 16,1925-May 05 1982)
  • Carlos "Tabaco" Quintana-Tabaco y sus Metales (Sept 15 1943-May 30 1995)
  • Celeste Mendoza "La Reina Del Guaguanco" (April 06 1930-Nov 22 1998)
  • Celia Cruz "La Guarachera de Cuba" (Oct 21 1925Cuba-July 16 2003 Fort Lee,NJ)
  • Celio Gonzalez-"El Flaco de Oro"-C. Adan G. Ascencio (Jan 29 1924Cuba-Oct 17 2004 Mex)
  • César Miró- Alfredo Quezada Bahamonde (June1907-Nov1999) (Composer-Peru)"Todos Vuelven"
  • Compay Segundo-Francisco Repilado Muñoz (Nov 18 1907-July 13 2003)
  • Cuban Pete-Pedro Aguilar "Mr.Mambo" 'Prince of The Palladium" (June 14 1927-Jan 13 2009)
  • Chamaco Ramirez-Ramon Luis Ramirez (Sept 10 1941Santurce P.R-March 27 1983 Bronx,NY)
  • Chano Pozo-Luciano Pozo Gonzalez (Jan 07 1915-Dec 02 1948)
  • Chachá-Esteban Vega Bacallao (Nov 29 1925-July 19 2007)
  • Charlie Palmieri- "El Gigante de Las Blancas y Las Negras" (Nov 21 1927-Sept 12 1988)
  • Chivirico Davila-Rafael Davila Rosario (Ag o2 1924P.R-Oct 05 1994NY)
  • Chombo Silva (March 27 1913Cuba-July 21 1995NY)
  • Damaso Perez Prado "El Rey del Mambo" (Dec 11 1916 Cuba-Sept 14 1989 Mexico)
  • Daniel Santos "El Inquieto Anacobero" (Feb 05 1916 Santurce,P.R-Nov 27 1992FL)
  • Desi Arnaz (March 02 1917Cuba-Nov 02 1986CA)
  • Dizzy Gillespie (1917-1993)
  • Eddy Hernandez (Trombone Player-Bobby Rodriguez)
  • El Guayabero-Faustino Oramas (June 04 1911-March 27 2007)
  • El Niño Rivera-Andres Echeverría (April 18 1919Cuba-Jan 27 1996Cuba)
  • Elena Burque-Romana Elena Burguez Gonzalez (Feb 28 1928-June 09 2002)
  • Elio Reve Sr."Mi Salsa Tiene Sandunga"(1930-1997)
  • Eliseo Grenet (June 12 1893-Dec 04 1950)
  • Etelvina Maldonado (1930-2010) (Singer-Colombian Traditional Music)
  • Felix Reina (May 21 1921-1998)
  • Felo Bacallao-Rafael Bacallao Hernandez (1935Cuba-2005Venezuela)
  • Fernando Alvarez Montoya (Nov 04 1927-Ag 22 2002)
  • Frank Emilio Flyn (April 13 1921-Ag 23 2001)
  • Frankie Dante -Lenin Francisco Domingo Cerda (Sept 11 1945RD-March 01 1993NY)
  • Frankie Hernandez(Singer)
  • Frankie Malabe (Nov 28 1940-April 21 1994)
  • Frankie Rodriguez "El Zaperockero" (Sept 12 1952NYC-1986 Columbus GA)
  • Frankie Ruiz-Jose Antonio Torresola Ruiz (March 10 1958-Ag 09 1998)
  • Freddie Hubbard-Frederick Dwayne Hubbard (April 07 1938-Dec 29 2008)
  • Generoso Jimenez "El Tojo" "El Trombon Majadero" (July 17 1917Cuba-Sept 16 2007FL)
  • George Goldner-Tico Records (1918 NYC-April15 1970)
  • German "El Pife" Pifferrer (Oct 11 1937-Jan 17 2009)
  • Gilberto Valdes (May 21 1905-1971NY)
  • Giovanni Lugo (1962 P.R-2010 P.R) (Singer & Percussion)
  • Gregorio"Goyo" Diaz (Dec 24 1929-May 08 1996)Founder of Los Muñequitos De Matanzas
  • Hector Casanova (Nov 19 1944Cuba-May 17 2007NY)
  • Hector Lavoe-Hector Juan Perez Martinez "El Cantante" (Sept 30 1943-June 29 1993)
  • Helio Orobio(Writer) (1948-2008)
  • Henny Alvarez(Composer)
  • Hector Rivera (1933Manhattan NY-Jan 08 2006Bronx, NY)
  • Hilton Ruiz (May 29 1952-June 06 2006)
  • Ibrahim Ferrer (Feb 20 1927-Ag 06 2005)
  • Ignacio Piñeiro (May 21 1888-March 12 1969)
  • Ismael Rivera "El Sonero Mayor" (Oct 05 1931-Mayo 13 1987)
  • Israel Kantor-Wilfredo Israel Sardiñas Dominguez (Oct 16 1954Cuba-Jly 01 2006FL)
  • Jerry Masucci(Fania)(1934 Brooklyn,NY-1997Buenos Aires,Argentina)
  • Jesus Caunedo (Ag 24 1934 Cuba-June 13 2006P.R)
  • Jessie Colon(Timbal of Sonora Ponceña)
  • Jillian Armsbury(Singer of Jovenes del Barrio) (1962-2009)
  • Joe Cain (Jan 31 1929-Feb 12 2007)
  • Johnny Rodriguez Sr. "La Vaca" (April 04 1930P.R-Nov 25 2000 Bronx,NY)
  • Jorge Dalto(Latin Jazz Pianist) (July o7 1948-Argentina-1987)
  • Jose Barros-Jose Benito Barros "Violencia"(Composer) (March 21 1915-May 12 2007)
  • Jose Fajardo (Oct 18 1919Cuba-Dec 11 2001NY)
  • Jose Mangual,Sr. "Buyú" (March 18 1924 Juana Diaz,P.R-1998)
  • Joseito Fernandez-Jose Fernandez Diaz "La Guantanamera) (Sept 05 1908-Oct 11 1979)
  • Juancito Torres-Juan Torres Velez (Jan 14 1936-Jul 26 2003)
  • Juan Pablo Torres (Jan 01 1946Cuba-April 17 2005 Miami,FL)
  • Julito Collazo (1925Cuba-March 05 2004NY)
  • Kiko Mendive-Cecilio Francisco Mendive (Nov 22 1929Cuba-April 05 2000Venezuela)
  • King Nando-Fernando Rivera (May 26 1945 P.R-Feb o2 2008NY)
  • La India De Oriente-Luisa Maria Hernandez (July 29 1920-March 25 2006FL)
  • Laba Sosseh "Master of Salsa Africana" (March 12 1943-Sept 20 2007)
  • Lili Martinez-Luis Martinez Griñan (Feb 16 1917-Sept 17 1990)
  • Lou Perez (June 21 1928NY-May 27 2005ny)
  • Louie Ramirez "El Quincy Jones" or "El Cerebro Oculto De La Salsa)(Feb 24 1938-June 07 1993)
  • Lucho Bermudez-Luis Eduardo Brmudez (Jan 25 1912-April 24 1994)
  • Machito-Francisco Raul Gutierrez Grillo (Dec 03 19009-April 15 1984)
  • Mandy Vizoso-Amado Manuel Vizoso Ruiz (Sept 13 1925 Cuba-Hato Rey,P.R Dec 03 2005)
  • Manuel Esperon Gonzalez (Writer/Composer) (August 03 1911-February 13 2011)
  • Manuel Galvan(Los 4 fabulosos-BuenaVistaSocialClub) ( Jan 14 1931-July 07 2011)
  • Marcelino Guerra (April 26 1914-July 30 1996)
  • Mario Cora-Mario Alvarez Cora (Oct 17 1926-2005)
  • Markolino Diamond (A Heavy Salsa Pianist)
  • Marino Solano (Republica Dominicana-May 23 2007 New York)Bass
  • Mario Bauza Cardenas (April 28 1911Cuba-July 11 1993NY)
  • Mario Muñoz Salazar "Papaito" (Dec 05 1923-June 04 2000 NY)
  • Marvin Santiago "El Sonero del Pueblo" (Dec 26 1947Santurce,P.R- Oct 06 2004Bayamon,P.R)
  • Martin Arroyo(Pianist of Soneros del Barrio)
  • Mauricio Smith Sr. (1931 Panama-Ag 03 2002 NY)
  • Mercedes Sosa Singer- Latin Folklore (July 09 1935 Arg-Oct 04 2009 Arg)
  • Merceditas Valdes (Oct 14 1928-June 13 1996)
  • Miguel "Anga" Diaz(5-Conga Master)(June 15 1961Cuba-Ag 08 2006Spain)
  • Miguel De Gonzalo (1920-1975)
  • Miguel Matamoros (May 08 1894-April 15 1971)
  • Miguelito Cuni-Miguel Arcangel Cunill (May 08 1920-March o3 1984)
  • Miguelito Quintana"El Negro Mayumbo" (?-2005)
  • Miguelito Valdes-Miguel Eugenio Lazaro Zacarias Valdes(Sept 06 1912-Nov 06 1978)
  • Miriam Makeba (Jazz Singer) (1932-2008)
  • Moises Simons "El Manisero" (Ag 24 1888Cuba-Jun 28 1945Spain)
  • Mongo Santamaria-Ramon Santamaria (April 07 1922Cuba-Feb 01 2003)
  • Monguito "El Unico"-Ramon Quian (?-May 26 2006)
  • Myrta Silva (1927-1987)
  • Nestor Sanchez-"El Albino Divino" (1950 NY-Sept 02 2003 Bronx,NY)
  • Noel Nicola (Oct 07 1946-Ag 07 2005)
  • Noro Morales (Jan 04 1911P.R-Jan 14 1964P.R)
  • Pacho Alonso-Pascacio Alonso Fajardo (Ag 22 1928-Ag 27 1982)
  • Pancho Quinto-Francisco Mora (April 23 1933-Feb 11 2005)
  • Paulina Alvarez (June 29 1912-July 22 1965)
  • Pedro Ibañez (Oct 11 1928-Ag 09 2007)Guitar,Composer&Singer
  • Pedro Flores (1894-1979)
  • Pedro Knight (Sept 30 1921Cuba-Feb 03 2007 CA)Trumpet
  • Pellin Rodriguez-Pedro Rodriguez De Gracia (Dec 04 1926-Oct 31 1984)
  • Pello "El Afrokan"-Pedro Izquierdo (Jan 07 1933-Sept 11 2000)
  • Perucho Torcat-Pedro Maria Torcat (Sept 05 1946Ven-May 26 1972NY)
  • Pete "El Conde" Rodriguez-P. Juan R. Ferrer (Jan 31 1932P.R-Dec 01 2000BronxNY)
  • Pio Leyva-Wilfredo L. Pascual "El Montunero de Cuba-El Mentiroso" (May 05 1915-Mar 22 2006)
  • Piper Pimienta Diaz-Edulfamit Molina Diaz (Ag 04 1939 Puerto Tejada COL-June 04Cali-Colombia)
  • Polo Montañez-Fernando Borrego Linares "El Guajiro"(1955-2002)
  • Puntillita-Manuel Licea Lamot (Jan 04 1927Cuba-Dec 04 2000Cuba)
  • Rafael Cortijo (Jan 11 1928-Oct 03 1982)
  • Rafael Cueto (March 14 1900-Ag 07 1991)
  • Rafael Escalona- (Composer-Colombia)(May 27 1927-May 13 2009)"La Casa en el Aire"
  • Rafael Hernandez (Oct 1892-Dec 1965)
  • Rafael Lay (Ag 17 1927-Ag 13 1982)
  • Rafy Val (La Diferente)
  • Ralfi Pagan (1947-1978)
  • Ray Bryant (Jazz Player/Composer) (Dec 24 1931-June 02 2011) "Cuban Fantasy"
  • Ray "Little" Romero-Hernan Romero (Jun 18 1923 P.R-Ag 16 2006 FL)
  • Ray Maldonado Trumpet Player-Fania,Richie Ray and many others (1946-1982)
  • Rene Touzet (Sept 08 1916Cuba-June 15 2003FL)
  • Ricardo Abreu Hernandez "Papin"-Creador de Los Papines de Cuba (1934- May 19 2009)
  • Richard Egües "La Flauta Magica" (Oct 26 1924-Sept 01 2006)
  • Rita Montaner (May 14 1900-April 17 1958)
  • Roberto Faz (Sept 18 1914-April 26 1966)
  • Roberto Rodriguez (Trumpet Player-Fania)
  • Roger Maldonado (Composer...) ( Nov 26 1928 Fajardo PR-Nov 16 1989 Santurce PR)
  • Rolando LaSerie "El Guapo De La Cancion" (Ag 27 1923Cuba-Nov 22 1998FL)
  • Ruben Gonzalez (May 26 1919-Dec 08 2003)
  • Santos Colón-Angel Santos Colón Vega (Nov 01 1922-Feb 21 1998)
  • Sindo Garay (April 12 1867-July 17 1968)
  • Siro Rodriguez (Dec 09 1899-May 29 1981)
  • Tito Gomez-Jose Antonio Tenreiro Gomez (1920Cuba-Oct 15 2000)
  • Tito Gomez-Humberto Luis Gomez (April 09 1948P.R-June 12 2007 Colombia)
  • Tito Puente-Ernest Anthony Puente Jr."El Rey Del Timbal" (1923-2000)
  • Tito Rodriguez -Pablo Rodriguez Lozada "El inolvidadble) (Jan 04 1923-Feb 28 1973)
  • Tommy Lopez,Sr.(Percussion of "La Perfecta 70's)
  • Tommy Olivencia-Angel Tomas Olivencia Pagan (May 15 1938-Sept 22 2006)
  • Tony Jimenez (Timbal)
  • Toñito Ledee-Alberto Antonio Ledee(Singer of Sonora Ponceña (?-May 28 1986)
  • Vicentico Valdes (Jan 10 1921 Habana,Cuba-June 26 1995New York)
  • Victor "Ati" Colon "Orq.Siguaraya" (? - Ag 06 2007P.R)
  • Virgilio Marti"Saludando a los Rumberos" (1919Habana,Cuba-Oct 17 1995 NYC)
  • Welfo Gutierrez (Sept 23 1942Cuba-May 31 2005 Mexico)
  • Willie Bobo-William Correa (Feb 28 1934NY-1983)
  • Yayo "El Indio"-Gabriel Eladio Peguero Vega (March 18 1920 P.R-Dec 11 200NY)
  • Yeyo Salgado-Aurelio Juan Salgado-Pianist New Swing Sextet (Nov 26 1947-March 06 2009)

Klave Latina

facebook
Address | P.O. BOX 572 Englewood, New Jersey 07631
Copyright © 2007-2025 klavelatina.com All Rights Reserved.

We use cookies to enable essential functionality on our website, and analyze website traffic. By clicking Accept you consent to our use of cookies. Read about how we use cookies.

Your Cookie Settings

We use cookies to enable essential functionality on our website, and analyze website traffic. Read about how we use cookies.

Cookie Categories
Essential

These cookies are strictly necessary to provide you with services available through our websites. You cannot refuse these cookies without impacting how our websites function. You can block or delete them by changing your browser settings, as described under the heading "Managing cookies" in the Privacy and Cookies Policy.

Analytics

These cookies collect information that is used in aggregate form to help us understand how our websites are being used or how effective our marketing campaigns are.